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ImageBusiness Coach Griselda Kumordzie Togobo tackles your questions about enterprise

Q:   What advice would you give someone who is thinking of quitting his or her job to start a business in this climate?

A: There is no immediate need to quit your day job before starting a business. You can always start working on your business idea whilst still in full or part-time employment. There is a lot of planning and groundwork that can be done whilst still in the day job, ensuring that you have the best foundation possible to succeed.

In fact, in some cases, you can use your day job to finance your business venture until the business is ready and able to support you.

In my opinion, there is no perfect or bad time to start a business. Once you’ve done your research, anytime is a good time to start. The recession calls for more creativity and perseverance but it’s no reason not to pursue one’s dreams.

 

"An entrepreneur accepts that the world is the way that it is and goes about changing it rather than waiting for someone to make it easy for them." – Richard Reed, co-founder of Innocent drinks.

 

I quit my job in the recession - by choice - to start my business. Before you quit a job, you need to research the market and how you see yourself or your products fitting in and performing in the market.

Your research should cover areas such as:

  • What your idea or product is.
  • Market research covering your target market, competitors in the market and who you see your target customers being. Who is already doing what you want to do?
  • You also need to think through how you intend to promote and market your products. Will you have an online presence, retail outlet etc?
  • Financials in terms of pricing and costs associated with running your business is another big one. You need to have an understanding of how you’ll finance your business and maintain a healthy cash flow. Lack of cash flow is one of the main reasons why businesses fail.
  • Where and how would you operate your business? What help do you need to keep your doors open?
  • If your business is product based, you’ll need to work out how you will source your products and from what suppliers.
  • You also need to cover the legalities of running a business. Will you run it as a self employed person, a limited company or a partnership (if there are others involved), what insurance, certification do you need etc.
  • Some kind of risk analysis is needed to ensure that you are somewhat prepared if things go wrong. You can never be totally prepared though.
 

 

Research and good planning is key. Writing down your plan will give you clarity and crystallise your thoughts. There are no strict rules when writing a business plan - especially if you are not using it to seek funding from the banks or investors. If it’s for your own use, just write a plan that you can work with. You can start off with a one page document and then add more details as you do more research. You can download a comprehensive list from here http://www.awovi.com/starting-a-business-how-to-spend-your-first-year/.

Before you quit the job, you MUST have a financial plan (savings, other investment or income) that you can live off whilst waiting for your business to take off. Without this, you may find yourself back in a job in no time. Good luck and I'm always happy to have a chat to share my experience.

Griselda Kumordzie Togobo (ACA, MPhil) is a Business Growth Consultant to independent professionals and small business owners. She specializes in using high-impact but low-cost business growth strategies to improve profitability.  Griselda writes on entrepreneurship, personal development and small business management issues for various publications and on her blog http://www.awovi.com.  If you are in the service business and struggling to establish yourself as an expert, then check out her little book of BIG ideas on Amazon “How to become an expert in 7 simple steps” You can contact her via:
Email: support@awovi.com   Twitter: @GKTogobo
Facebook: http://www.facebook.com/awovi
Linkedin: http://uk.linkedin.com/in/gktogobo
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