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‘It’s how you connect with people, create loyalty and build relationships.’ Miti Ampoma

Miti Ampoma is an award-winning global communications expert, experienced English language skills trainer, author, journalist and coach. In 2015, Miti founded Miticom Communications Training as part of her mission to create a world full of game-changing communicators who lead financially and ethically successful businesses. And who lead a movement that will put the heart and soul back into business communication.

Miti spent her childhood in both the UK and Ghana and is deeply proud of her dual nationality. As a young adult she lived and worked in many different countries, getting to know different people and their cultures, and gaining a unique understanding into how to improve business communication on a global scale.

Miti began her career in broadcast communication, where she worked for the BBC, ITV and Channel 4, first as a journalist and then as a producer and director of documentaries. Later she went on to lead communication and change programmes for a number of global corporations including household names such as Aviva and Lloyds Banking Group.

Miti’s broad experience, which includes 20 years working with FTSE 100 companies, means she has seen communication at its best and its worst. As a result, she understands the value of effective communication and the direct impact it has on a company’s bottom line.

While advanced technology has significant benefits for businesses, it has also caused our priorities to shift. Rather than people being at the centre of organisations, the main focus is now on process and technology. Many people consider communication to be a ‘soft’ skill and a fluffy, optional extra. Yet, Miti asserts, meaningful, effective communication has to be an essential part of every business if it’s to be a success – both financially and in terms of its corporate social responsibility.

“Whatever your business, make people, integrity and humanity a priority. Build strong relationships and it will take you far.”

Miti believes that now, more than at any other time, we need to make humanity and integrity the norm, rather than the exception. ‘Innovative Communication is not a function, something you delegate to your human resources or communications team. It’s when you have the qualities you need to lead with confidence and drive growth. It’s how you set the style and tone for communication at every level across your whole business. It’s how you connect with people, create loyalty and build relationships. And it’s how you encourage others to do the same.’

Building Connection to Drive Performance

Through her work with international clients across the UK, US and EMEA, Miti helps business leaders, managers and next-generation leaders connect as humans, rather than simply through a screen. She helps them develop and maintain the meaningful relationships they need to drive performance and create sustainable financial growth.

Miti’s Top Ten Tips

  1. Learn all the different aspects of your business early on and don’t just concentrate on the things you like. Get to know your business inside out and then you’ll know how to build the best team for you.

  2. Business is a team effort and things really start to take off when you build a strong team around you. You can’t do it all by yourself. So split your efforts equally between working tirelessly and finding the right specialists to support you.

  3. When you build a team, work with diversity in mind – diversity of thought, diversity of feeling, a diverse pool of talent. Diversity drives innovative thinking.

  4. Be prepared to work hard because you’ll need to at the start. Listen to both your clients and colleagues – you’ll learn a lot from them.

  5. Don’t let anyone else nanny your business. There’s a reason why you’re the founder of your business and you must have faith in your own ideas and vision. You are also a role model for what you do and stand for, so your position comes with ownership and responsibility.

  6. Whatever your business, make people, integrity and humanity a priority. Build strong relationships and it will take you far. Strong meaningful relationships are the bedrock for accelerating your business in terms of driving performance, productivity and sustainable financial success.

  7. There are many false dawns in entrepreneurship and the road is long. Play the long game – you’re very unlikely to be an overnight success. Stay true to your end goal and keep the faith!

  8. Step up. Write a book. It will position you as a subject matter expert in your field. And give you credibility. Writing a book was one of my biggest challenges and one of my proudest achievements.

  9. Do what drives you and burns brightly in your soul. It will keep you going. Follow your heart but take your brain with you.

  10. And finally, focus on the rewards. They are many, so much more than simply the profit you make at the end of the day. Live inspired.

Miti Ampoma is the founder and Director of Miticom communications training. She is author of The Innovative Communicator – Putting the soul back into business communication, available on Amazon. Get your copy here

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