Connecting Africa’s Skilled Professionals
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Dear Career Coach
With so many people moving into self-employment, particularly as jobs become scarcer, knowing how to market your business will be critical if you want to succeed.
Standing out in a crowded marketplace means knowing your product or service well. It also requires you to be able to clearly define its unique selling points (USPs) – that is to say, the features or characteristics that set your product or service apart. Once you have identified your USPs, you can use these to help you position your product and steer the way you approach your marketing and advertising. Being clear about what makes your product special will enable you to use this information to attract customers.
You didn’t mention the nature of your product so this response can’t be too specific. However, there are a number of ways that you can define the USPs of your business, including the following:
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All the best!
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