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Africa Diaspora & Development

ImageHow Sierra Leone's Diaspora is promoting Investment for the country's development
Sierra Leone today is open for business. With enormous potential across sectors including tourism, mineral resources, fisheries and agriculture, investing in the country also offers a link to the wider market of West Africa and the 225 million inhabitants of the Economic Community of West African States (ECOWAS). However, for potential investors - including non-resident nationals of Sierra Leone - gaining access to information and advice about investment opportunities within the country can be difficult.

The Sierra Leone Investment Information Portal (SLIIP) was developed to address the lack of cohesive Diaspora-specific investment information on Sierra Leone. An initiative of the Sierra Leone Diaspora Network (SLDN), SLIIP was borne out of a series of consultative forums held by Diaspora in the UK in 2005 and in Sierra Leone in 2006.

ReConnect Africa spoke to Georgina Awoonor-Gordon, Programmes Manager of SLIIP, to learn more about the organization and what it is aiming to achieve for the country.

RCA: What factors influenced the SLDN to create the Sierra Leone Investment Information Portal (SLIIP)?

G A-G: Sierra Leoneans have long been major investors in Sierra Leone, but this has been largely on an informal basis. The first Sierra Leone Investment Forum in the UK in June 2005 posed the question of the role of the Diaspora in Sierra Leone's development.

"The main challenge for us over the last few years has remained the perception that Sierra Leone is still engulfed in war."

One of the constraints to investment in Sierra Leone, as highlighted by the delegates, was the lack of Diaspora specific investment information. Further consultation sessions also pointed to the need for a 'one stop shop' that provided information on investment opportunities.

In short www.sliip.org was launched to provide information that was at the time, unavailable through other sources. The information provided is focused on business, policies and regulations that relate to the various sectors, employment and consultancy opportunities in Sierra Leone.

RCA: How do you reach out to Sierra Leoneans in the Diaspora with investment advice?

G A-G: SLIIP is an online portal so is open to the Diaspora and all investors all over the world. Regular bulletins and newsletters are sent out to our database and posted on various networks.Image One of our objectives is to form sector specific working groups (based on interest and skills) in order to encourage active participation in investment back home. These working groups are then charged with formulating action plans for sustainable investment within the various sectors.

SLDN works closely with the Sierra Leone High Commission and other groups and individuals. After various consultative meetings, two areas for intervention and investment were identified, namely Agriculture and Health. Until a governing body is elected, these working groups are led by SLDN Steering Committee specialists.

Based on a number of enquiries to SLIIP, another group has been formed which will focus on Alternative / Renewable Energy investment in Sierra Leone.

RCA: What are some of the perceptions that challenge your efforts to market Sierra Leone as an investment destination?

ImageG A-G: The main challenge for us over the last few years has remained the perception that Sierra Leone is still engulfed in war, or in some level of civil and political unrest. This is a perception that has affected Sierra Leone on so many different levels, and one which we, along with other individuals and organisations, are very keen to reverse. The term 'Re-branding Sierra Leone' has now become a buzz word for many Sierra Leoneans in the Diaspora.

Another challenge is the unfortunate reputation of corruption. Related to this are the reports of the various complications encountered when trying to set up a business in Sierra Leone. We are happy to say that the Government of Sierra Leone (past and present), in collaboration with other NGOs, most notably DFID, have worked hard over the last few years to reverse these barriers to investment. This has resulted in an official announcement in February this year, outlining a reduction of the administrative steps to setting up a business. Of course, the process of effecting these changes in still in its infancy, but we are hopeful that this signals a positive and encouraging step for potential investors.

RCA: What are some of the initiatives and projects that SLIIP is involved in?

G A-G: SLDN currently acts as the coordinating body for the sector-specific working groups mentioned earlier. On a day to day basis, SLIIP welcomes enquiries about investing in Sierra Leone. We are keen to link people and networks together with the aim of creating a bigger impact. We have had requests for information from as far as Singapore, and we have managed to link this source with a women's agricultural community based organization in Sierra Leone.

"The first step to making any investment is 'Research', and this is where the information provided on SLIIP proves important; be aware of the policies and regulations that govern your sector of interest."

SLIIP holds an 'Announcements' section where clients can upload various consultancy and project details. As well as our very popular job vacancies section, another major project for us is the collation of a skills database of Sierra Leoneans. This database will highlight the wealth of intellectual and entrepreneurial resource that can be found within our nation, both at home and in the Diaspora. The potential of such a resource cannot be overstated as it would mean that one can tap into skilled Sierra Leoneans across various disciplines all around the world.

ImageIt is important to understand that SLIIP is a portal of information and a 'signposting' vehicle to other relevant organizations and individuals, with the main aim of boosting economic growth in Sierra Leone. We are keen to complement the work of other investment and developmental organizations such as the Sierra Leone Business Forum (SLBF), whose mission it is to support Private Sector Development (PSD) in Sierra Leone. SLDN will be hosting an event on PSD and Relocation to Sierra Leone in May, in collaboration with the SLBF and the newly opened Office of the Diaspora. Please visit www.sliip.org for more information.

RCA: What are your future plans for organisation and for getting your message out to a wider audience?

G A-G: It is all about 'promotion, promotion, promotion' for SLIIP at the moment. Our main aim for the future is to continue to produce reliable and quality information so that we can acquire a bigger client base by building upon our brand.

We are also keen to develop strategic partnerships with relevant organisations, again as a way to promoting collective action. For example, SLIIP will work with Sierra Leone Television (SLTV), aired on BEN TV (Sky Channel 194). This partnership will provide an opportunity for SLIIP to highlight the work being done on a global level to support socio-economic development in Sierra Leone.

SLDN will continue to work with the Government of Sierra Leone, making recommendations for improvements in policies and regulations across the various sectors, as necessary.

"Our main aim for the future is to continue to produce reliable and quality information so that we can acquire a bigger client base by building upon our brand."

We have an Outreach Officer who is charged with the responsibility of visiting various Diaspora organisations nationally and internationally to promote the work of SLDN and SLIIP's services.

RCA: What advice can you offer to potential investors from the Diaspora?

G A-G: My top five tips for Diaspora investment are:

  • The first step to making any investment is 'Research', and this is where the information provided on SLIIP proves important; be aware of the policies and regulations that govern your sector of interest;
  • 'On the ground' research is of course, vital. It is surprising how many people embark upon projects in Sierra Leone without a proper business plan (including a budget);
  • Join a network like SLDN, where potential investors can network and share and exchange ideas and experiences;
  • Be open to forming partnership(s).
  • Look beyond the capital, Freetown, for viable investment opportunities

For further information on SLIIP and the Sierra Leone Diaspora Network (SLDN): www.sldn.org.uk   www.sliip.org

Migrant workers are expected to send home US$225 billion this year, according to a World Bank study which showed remittances playing a key role in slashing poverty rates in developing economies and representing the biggest source of foreign exchange in many countries.

While remittances highlighted migration's positive impact on development, the study also examined the negative effects of the brain drain of educated migrants from developing countries. Five out of 10 college graduates from Sierra Leone and Ghana, for example, live outside their country while many countries in Central America and Sub-Saharan Africa show rates of migration among professionals of over 50 percent.

Nobel Peace Prize Winner Prof. Wangari Maathai addresses Africa Diaspora and Development Day 2005

On July 2nd, 2005, while British rock stars took to the stage in London’s Hyde Park, several hundred Africans gathered at the London Metropolitan University to tackle the serious question of how Africans outside the continent can mobilise their own resources to create and sustain jobs, enterprise and wealth in Africa.

Africa Diaspora and Development Day (AD3) is the annual one-day event held by UK-based African Foundation for Development (AFFORD).  Enterprise was the focus for the 2005 event; how Africans can use the skills, experience and knowledge acquired outside the continent to boost employment-creating economic growth in Africa.  Featuring a range of master classes and workshops on subjects including enterprise development, employment and careers in Africa, the purpose of this year’s ADDD was to explore the mindsets, structures and mechanisms needed in order for Africans outside Africa to support SME growth in Africa.

ImageArriving to a standing ovation, the keynote speaker for the event, Professor Wangari Maathai, Assistant Minister for Environment and Natural Resources in Kenya and 2004 Nobel Peace Prize winner, expressed her delight at the commitment of Africans in the Diaspora to the economic and social development of Africa.  While acknowledging the efforts of the musicians campaigning in London’s Hyde Park, she urged the Africans present to remain focused on what they are already doing.

Peace and Democracy

Professor Maathai paid tribute to the Nobel Prize awarders for recognising that the environment, democracy and peace are inextricably linked.  Using the analogy of a 3 legged African stool, she noted that the extent to which any country is willing to invest in all 3 legs – managing resources in a sustainable way, sharing resources more equitably and creating a democratic space that respects the rule of law and human rights – will determine the extent of its ability to develop. 

In a keynote speech punctuated by extended applause, the Kenyan Minister spoke of Africa as a continent rich in natural and human resources but impoverished by the exclusion of the majority to the natural resources of the land.  Another major cause of poverty, she said, was the inability of African countries to add value to their natural resources and cited the need for skills, information, knowledge and tools as critical to the development of value added processes and services.

Touching on the subject of the billions of dollars sent to Africa by the Diaspora each year in the form of remittances, the Nobel Laureate warned that without skills, remittances will not enable people to make productive use of the money sent.  Turning to the theme of the day, she noted that 90% of businesses in Africa are small enterprises and urged the conference to identify ways in which skills could be identified to aid such businesses as, with limited opportunities for employment; an enterprise culture is needed as a means of creating wealth in Africa.

“Where are your 10 trees?”

Referring to the environment, Professor Maathai urged a change of attitude to the ecosystem.  “The Congo Basin forest ecosystem”, she said, “is the second largest in the world and is of critical importance to African and global climate patterns.”  She challenged the audience to make sure that each person plants ten trees to replace the carbon dioxide they will use in their lifetime. 

“Plant trees”, she said. “Ask people to plant trees for you in your village, in your country.  Do you know where your ten trees are?”

Fielding questions from the audience after her speech, Professor Maathai insisted that Africans are now in a position to push their leaders, especially since African leaders are now more willing than ever to be pushed.  “Democracy will happen when people demand better governance of their leaders and for that they need education and information,” she said.  Thanking the organisers of AD3, she closed by urging action and the need to work together, adding; “We met here today and because of this, we have made a difference.”

According to the World Bank, remittances from Africans living in the diaspora represent the largest flows of money into Africa today, far exceeding official donor aid and foreign direct investment.

ImageFinancial resources are not the only options on offer and a number of Africans in the diaspora would also like to offer human resources to support African development. For many who want to share their skills within Africa, a combination of ineffective structures and systems as well as negative attitudes on the ground, often prove a major obstacle.

The African Foundation for Development (AFFORD), a non-governmental organisation founded in 1994 to expand and enhance the contribution that Africans in the diaspora make to Africa's development, has taken on the challenge of harnessing the skills of Africans in the diaspora for the benefit of grassroots entrepreneurs in Africa.

March 2006 saw 15 resource persons leave the UK for Sierra Leone, the first country to benefit from this programme. Recognising that for many Africans, particularly the young, entrepreneurial activities are often used as a route to migrate to the West rather than to stay at home to invest their money in a business, AFFORD’s initiative connects experienced diaspora resources with African entrepreneurs to deliver tangible results.

The programme has two aspects; training people in Sierra Leone to become trainers in basic business skills and, secondly, providing business planning sessions in Freetown and across the regions through local partners that include the Swazy Jewellers Organisation, SLIBA (Sierra Leone Indigenous Business Association), the Ministry of Youth and Sport, the Young Leaders Group and ENCISS.

The project involved extensive planning by AFFORD and was preceded by a three-week feasibility study in Ghana and Sierra Leone, including in-depth discussions with over 100 individuals from grassroots entrepreneurs to established businesspeople, business support agencies, development experts, academics and senior government officials. The selection of the resource people identified for Sierra Leone followed a rigorous assessment day that tested both the technical and soft skills of applicants.

Project Aims

A key aim of the project, which was funded by Voluntary Services Overseas and its Diaspora Volunteering Initiative, is to develop a resource pool of skilled Africans from the diaspora and in-country to support grassroots entrepreneurs through face-to-face and long-distance interaction. This approach will enhance the skills and confidence of entrepreneurs, helping to develop their business ventures and provide hope along with the creation of much-needed jobs. At the same time, it offers a chance for an often-disconnected diaspora to re-engage with “home” and find a means to contribute to society by improving in-country institutional capacity of small-scale grassroots entrepreneurs and enterprises.

“The long term goal is to help these businesses to improve and create jobs thereby reducing unemployment.”

One particular outcome of the programme is the intention to heighten awareness of business ventures most likely to have a direct poverty-reducing impact, encouraging Africans outside the continent to channel their remittances in a manner that supports enterprise and helps with job and wealth creation. The project also aims to support gender equity and diversity by providing equality of opportunity to young women entrepreneurs, young entrepreneurs with disabilities or living with HIV/AIDS.

AFFORD has an impressive record of building capacity, having worked with over 100 African organizations in the UK working for Africa’s development through direct hands-on advice, training, and networking. It has successfully pioneered many initiatives that help Africans in the diaspora support initiatives by Africans within Africa.

Project Benefits

The programme will deliver a number of key benefits by enabling more young people to draw on business support services to establish their own businesses rather than migrate.

Through gender-sensitive training, AFFORD hopes to inspire more young women to set up their own businesses, thus breaking a cycle of poverty. A longer-term benefit is the ability of the programme to foster the flow of remittances into productive investment ventures, creating a wider impact from these flows and a faster reduction of poverty. Christine Matambo, AFFORD’s Programme Officer emphasises that the organisation’s mission over the next three years is centred on enterprise and tapping into the UK diaspora as resources to provide skills, financial and social contacts.

Image"We are starting with the skills mission and this mission is allowing the diaspora to take time to share their skills, either in their country of origin or from a pan African perspective, to empower local grass roots entrepreneurs," she explains.

"The long term goal is to help these businesses to improve and create jobs thereby reducing unemployment. We’re not talking about large-scale jobs; even if one or two are created by each business, this will contribute to reducing especially youth unemployment, which is an Africa-wide problem"

"A Fantastic Experience"

The programme has proved an unqualified success and provided a memorable experience for participants. For Manja Kargbo, a resource person who travelled to Makeni with her team, the programme was evidence that business people in the informal sector do know what they need but often simply lack support.

“The mission was a fantastic experience that allowed me to look at the informal business sector with fresh eyes and share my ideas with the local participants on how to grow their businesses”, she says.  “In the developed world, most who want to start businesses can go to business development agencies for advice and support, or can easily access the internet for information- in Sierra Leone, that is not readily available.'

Matambo and AFFORD hope that the financial benefits will flow as relationships are built.  “Through these missions,” she adds, “the diaspora and home entrepreneurs will be able to develop a level of trust so that, in the near future, we hope that people from the diaspora will be able to invest financially in these small businesses.”

The next enterprise development mission is to Ghana in May/June 2006 and AFFORD are looking for Ghanaians to join the initiative.  For further details, contact: Christine Matambo, Programme Officer, AFFORD on 020 7587 3900 or Christine@afford-uk.org

Photo: Lisa Anderson

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