‘It’s how you connect with people, create loyalty and build relationships.’ Miti Ampoma

Global communications expert Miti Ampoma shares her top tips for success as an entrepreneur

Miti Ampoma is an award-winning global communications expert, experienced English language skills trainer, author, journalist and coach. In 2015, Miti founded Miticom Communications Training as part of her mission to create a world full of game-changing communicators who lead financially and ethically successful businesses. And who lead a movement that will put the heart and soul back into business communication.

Miti spent her childhood in both the UK and Ghana and is deeply proud of her dual nationality. As a young adult she lived and worked in many different countries, getting to know different people and their cultures, and gaining a unique understanding into how to improve business communication on a global scale.

Miti began her career in broadcast communication, where she worked for the BBC, ITV and Channel 4, first as a journalist and then as a producer and director of documentaries. Later she went on to lead communication and change programmes for a number of global corporations including household names such as Aviva and Lloyds Banking Group.

Miti’s broad experience, which includes 20 years working with FTSE 100 companies, means she has seen communication at its best and its worst. As a result, she understands the value of effective communication and the direct impact it has on a company’s bottom line.

While advanced technology has significant benefits for businesses, it has also caused our priorities to shift. Rather than people being at the centre of organisations, the main focus is now on process and technology. Many people consider communication to be a ‘soft’ skill and a fluffy, optional extra. Yet, Miti asserts, meaningful, effective communication has to be an essential part of every business if it’s to be a success – both financially and in terms of its corporate social responsibility.

“Whatever your business, make people, integrity and humanity a priority. Build strong relationships and it will take you far.”

Miti believes that now, more than at any other time, we need to make humanity and integrity the norm, rather than the exception. ‘Innovative Communication is not a function, something you delegate to your human resources or communications team. It’s when you have the qualities you need to lead with confidence and drive growth. It’s how you set the style and tone for communication at every level across your whole business. It’s how you connect with people, create loyalty and build relationships. And it’s how you encourage others to do the same.’

Building Connection to Drive Performance

Through her work with international clients across the UK, US and EMEA, Miti helps business leaders, managers and next-generation leaders connect as humans, rather than simply through a screen. She helps them develop and maintain the meaningful relationships they need to drive performance and create sustainable financial growth.

Miti’s Top Ten Tips

Miti Ampoma is the founder and Director of Miticom communications training. She is author of The Innovative Communicator – Putting the soul back into business communication, available on Amazon. Get your copy here