Dear Career Coach

There have been so many cutbacks at my company that I know my job is likely to go soon. Rather than work for another company, I like the idea of working as a freelancer and being able to pick my own jobs and clients. I know I'm good at what I do but I don't know whether I have what it takes to work outside the structure of a company. What's your advice?

Although a number of people are choosing to ride out recessionary times by taking a stab at contracting for a short period, professional freelancers do it for a living and are committed to the approach and lifestyle it offers.

Working as a freelancer or contractor has its perks – if you are good at what you do and have marketable skills, you can usually command a higher daily rate than you would earn through an annual salary.

As a freelance professional, you can avoid much of the petty office politics that most employees encounter. You do, however, have to have the ability to work and to market yourself in order to find the right roles and to keep the jobs coming in. Successful freelancers are able to generate a continuous flow of work and to use their network and satisfied customers to keep the jobs coming in. This involves networking effectively, offline and online, and building up a strong reputation with your client market.

A successful freelancer is seen as a specialist in a particular niche and employers will often turn to a freelancer either when they don't have in-house resources because of the specialist nature of the project or because they don't see the need for a permanent specialist.

As a freelancer, the expectation is that you have the experience to turn up and know how to do the job. A business isn't going to invest time or money into training you, so when you market yourself, focus on the skills you already have and are comfortable using. You will need to show your potential clients a lot of evidence that you can deliver the job they need done.

To be a good freelancer, you need to be seen as customer focused; able not just to deliver the work but to keep your client satisfied. This might mean working longer hours than an employee to get the job done but, at the end of the day, it's important to remember that you are as good as the last job you have delivered. You will also need to keep abreast of the trends in your profession and invest in training and continuous professional development to keep your skills updated and to stay marketable.

A successful freelancer also has to be looking for the next job while completing the one they are working on. A good trick is to use your successful projects to help market you into new ones. Ask your satisfied clients for an endorsement of your work and use that on your website or in your portfolio to promote yourself.

Key to being a successful freelancer is being able to manage your time; not only are you dealing with delivering on the job, you will also need to manage your finances and your business accounts and pay your taxes. While you can outsource some of these, you are ultimately responsible for making sure that you make the necessary payments towards tax and social security as well as fees for professional associations.

If all this sounds well within your capabilities, then the freelance lifestyle could be right up your street.

All the best!